Slow Ideas – Some innovations spread fast. How do you speed the ones that don’t?

Annals of Medicine by Atul Gawande July 29, 2013   “Why do some innovations spread so swiftly and others so slowly?   … technology and incentive programs are not enough. “Diffusion is essentially a social process through which people talking to people spread an innovation,” wrote Everett Rogers, the great scholar of how new ideas are communicated and spread. Mass media can introduce a new idea to people. But, Rogers showed, people follow the lead of other people they know and trust when they decide whether to take it up. Every change requires effort, and the decision to make that effort is a social process.” Read more